We're changing the way people shop online

When people see a promo code field at checkout, 90% of Germans start hunting for coupons. In 2022, that was 52 million people interrupting their shopping journey. A lot of them failed.

Coupons and cashback are a huge opportunity for shoppers and for brands. But the experience is broken. And a slowing economy is only pushing more people toward savings apps.

It's tedious to interrupt your shopping journey just to copy-paste coupons that end up not working. People forget they have coupons buried in their bloated email inbox or on socials. Content creators share valuable discount codes, but keeping track of them across captions, bios, and Linktrees is impossible.

Existing solutions target desktops and an aging population, even though 66% of shopping now happens on mobile. In a mobile-centric era with personalized discounts living in email inboxes and on social media, existing solutions like Honey no longer suffice. Honey is designed for the US market; the German product has significant drawbacks.

Coupon hunting contributes significantly to the 70% of shopping carts that get abandoned every year. Brands face cart abandonment as shoppers leave to search for deals. Reacquiring those shoppers drives up customer acquisition costs.

At the same time, Apple and Google's privacy updates are limiting traditional ad targeting. Brands need new marketing strategies and new channels to reach a young audience of Gen Z and millennial shoppers.

puresavings puts an end to tedious coupon hunting. We use private and public data to surface personalized discounts at the right moment and apply them automatically at mobile checkout.

For shoppers: no more coupon hunting. We help 52 million Germans by automatically applying personalized coupons at checkout. For brands: improve conversion rates, lower cart abandonment, and offer new advertising solutions to reach a mobile-first generation.

Private and social media data is completely unused in the market. The new generation isn't being targeted. Mobile savings are barely realized by incumbents. And Apple and Google's privacy rules are limiting ad targeting. Brands are actively searching for new channels.

The market has already been validated: PayPal acquired Honey for $4 billion in 2020. A US player, Checkmate, raised a $15 million Series A in 2022. But nobody has built the mobile-first, private-data-powered solution for Europe's next generation of shoppers. That's what we're building.

Germany's e-commerce market hit €111 billion in 2023 and is growing 12% annually. Within that, we see a €2 billion addressable opportunity for mobile-first coupon and savings solutions targeting the 16.6 million Germans between 18 and 35.

The market is fragmented across deal hunting sites, cashback programs, coupon extensions, price comparison tools, and debit cards. Nobody has built an end-to-end solution. Nobody uses private data. Nobody is mobile-first. And nobody targets the next generation.